Seoul Plaza is a proud member of the Korea Foods group, offering a wide range of exotic, strange, unique, bizarre and comforting food products from around the world. They supply over 700 supermarkets, 1000 restaurants and carry over 8000 products.
Our job was to create a skeuomorphic design that would make users feel like they're browsing a Korean food store in real life, with the addition of tricks, tips and recipes.
The actual recipe page is designed mostly as infographic, providing users with important info such as cook time, difficulty level, spiciness level, ingredients, step by step cooking process, staff advice, nutrition facts and more. An interesting snippet from the recipe page is the like counter - once a recipe was liked 100 times, Seoul Plaza staff releases a new recipe.
Make sure to take a look at the case study to see more details.